Operates out of its Head office in Dubai covering the GCC, Iran, Levant & Yemen.
We are part of the world's most international tobacco group with brands sold in more than 200 markets. Our vision is to lead the tobacco industry in the region while doing business responsibly and by embedding our core values.
We are a wholly owned subsidiary of British American Tobacco with approximately 500 full time employees across the Middle East. Although our business is complex and competitive, it has always been guided by the highest standards of excellence. Our reputation for high quality tobacco products is the result of our commitment to employing exceptional people. We have always been committed to recruiting, developing and retaining employees of the very highest quality in our business functions.
We know tobacco products pose real and serious health risks and the only way to avoid these risks is not to use them. But many adults choose to smoke, so our top priority continues to be working towards reducing these risks and making available a range of less risky tobacco and nicotine-based alternatives.
Read more about the health risks of smoking, as well as our approach to harm reduction on our Group website .