We are part of the world's most international tobacco group with brands sold in more than 200 markets. Our vision is to lead the tobacco industry in the region while doing business responsibly and by embedding our core values.
We are a wholly owned subsidiary of British American Tobacco with approximately 500 full time employees across the Middle East. Although our business is complex and competitive, it has always been guided by the highest standards of excellence. Our reputation for high quality tobacco products is the result of our commitment to employing exceptional people. We have always been committed to recruiting, developing and retaining employees of the very highest quality in our business functions.
We know tobacco products pose real and serious health risks and the only way to avoid these risks is not to use them. But many adults choose to smoke, so our top priority continues to be working towards reducing these risks and making available a range of less risky tobacco and nicotine-based alternatives.
Read more about the health risks of smoking, as well as our approach to harm reduction on our Group website .
5 December 2019
British American Tobacco (BAT) is aware of recent consumer social media posts questioning the legitimacy of various cigarette products following the implementation of plain packaging in Saudi Arabia (KSA).
BAT, manufacturer of cigarette brands around the world including Pall Mall, Dunhill, JPGL, Rothmans, Vogue and Kent, complies with all laws, regulations and standards within all countries it sells its products.
The Saudi Food & Drug Authority (SFDA) had previously issued the Plain Packaging standard (SFDA.FD 60:2018) which requires all tobacco products imported into KSA from 23 August 2019 to have standardised plain packaging. BAT is complying with this SFDA standard.
The main requirements of the standard are:
However, as far as BAT cigarette brands are concerned, the tobacco blend used remains exactly as it was pre-plain packaging, delivering the same flavour to the consumer. BAT continues to be committed to providing consumers with high standard, quality products, complying with all laws and regulations.
If you have any questions on BAT brands, please contact freephone 8008971442.