Consumers and trade
Our business is about offering adult smokers high quality brands that we hope they will choose over competitors’ products.
Salim Sahyoun, Area Marketing Director
Salim Sahyoun, Area Marketing Director
Wherever they do business around the world, our companies’ marketing is governed by our International Marketing Standards.
The illicit trade in cigarettes deprives governments of tax revenues and is linked to organised crime and terrorists.
We believe that tobacco products are only suitable for adult consumers and do not want children to smoke.