British American Tobacco Middle East is part of the BAT Group, a leading, multi-category consumer goods business with a purpose to build A Better Tomorrow™ by reducing the health impact of its global business through offering a greater choice of enjoyable and less risky products for consumers.
We are committed to building A Better Tomorrow™ for all our stakeholders
BAT’s ambition is to have 50 million consumers of our non-combustible products by 2030 and to accelerate the growth of our New Category revenues at a faster rate than our total revenue, reaching £5 billion in 2025.
We are accelerating our transformation journey to create A Better Tomorrow for all our stakeholders.
Our animation below explains more about our commitment to building A Better Tomorrow:
A snapshot of BAT’s evolved corporate strategy:
300+ employees
Brands: Vuse, Dunhill, Kent, Pall Mall, Rothmans, Lucky Strike, Viceroy, JPGL, Vogue and B&H
Policies, principles and standards
BAT Jordan Qualifying Explanatory Statement – 2023 reporting period (1,041 kb)
Independent Limited Assurance Declaration – 2023 reporting period (337 kb)
BAT Jordan Qualifying Explanatory Statement - 2022 reporting period (1,043 kb)
Independent Limited Assurance Declaration - 2022 reporting period (576 kb)
BAT Jordan AWS Public Stakeholder Announcement (202 kb)
BAT Jordan AWS governance team (723 kb)
We know that tobacco products pose real and serious health risks and that the only way to avoid these risks is not to consume them. But many adults choose to smoke, so our first priority remains to reduce these risks and provide a range of less risky tobacco products and nicotine-based alternatives.
Read more about the health risks of smoking and our approach to reducing harm on our group's website.